TigerDirect, a leading consumer and B2B electronics retailer, needed to increase visibility locally and nationally for Tech Bash, the largest technology expo for consumers.
Carve focused on refining the messaging for the event, placing special emphasis on timing. Outreach was heavily focused on local media, with special consideration for Spanish language outlets in South Florida. Pre-event coverage was secured on CNN En Español, South Florida Business Journal, Miami New Times, WABC-10, the Miami Herald and Bloomberg Radio. We were also responsible for all social engagement, securing influencer Jon Rettinger of TechnoBuffalo.
Tech Bash 2015 ended up being the most attended event in the company’s history.