Roader, a Dutch startup, was seeking to garner top-tier visibility and awareness at CES 2018 with the introduction of their Time Machine camera. Inspired by the viral Meteor dash cam videos, Roader was billed as the first camera that could go back in time — to record moments you might miss with traditional camera. The Roader team turned to Carve Communications to develop a clear and concise narrative, determine key target audiences in a very crowded wearable camera space, and then execute a comprehensive outreach campaign focused on setting CES media briefings at the Pepcom Digital Experience and within the Roader booth in Eureka Park. The goal of these efforts was to secure top-tier coverage that highlighted the very unique value proposition of the Roader Time Machine camera.
As a result of our efforts before and during Pepcom and CES, Carve secured more than 40 pieces of coverage for the Time Machine camera, including features in CNET, Digital Trends, Tom’s Guide, The Next Web, Venturebeat, PC Magazine and on the Discovery Channel. The coverage secured for Roader by Carve Communications had a reach of over 1.4 billion across three continents.