MyPark is a revolutionary IoT solution that enables the monetization and control of premium parking spaces at high traffic, high value spots, while offering the user the most convenient and fun way to park. After a successful pilot program, MyPark was looking for a communications partner to generate greater awareness within local markets across the country as they scaled their offerings through a partnership with Simon Malls.
Carve Communications partnered with MyPark in the summer of 2017 to launch MyPark at Dadeland Mall in Miami where the agency secured coverage within all local South Florida media outlets. Since that time, Carve Communications has generated media coverage for MyPark launches in Minneapolis at the Mall of America, Atlanta at Lenox Square Mall and the Mall of Georgia, Orlando at the Premium Outlets, Jacksonville at the St. Johns Town Center, Miami at The Falls and in Tampa at the Ellenton Premium Outlets.
In total, Carve Communications has secured more than 120 media placements for MyPark with over 250 million impressions.