Following a successful pre-order campaign, Canadian based start-up KnowRoaming turned to Carve Communications to bring their revolutionary SIM sticker to the retail market in the fall of 2014. To achieve success, Carve created and delivered KnowRoaming travel essentials gift bags to editors at long lead travel and lifestyle magazines while securing pre-launch interviews for KnowRoaming’s CEO with the most influential travel, business, technology and lifestyle publications around the world.

The coverage secured by Carve resulted in more than 219 million impressions and helped turn KnowRoaming into a go-to resource for leisure and business travelers worldwide.